Pepperdine University
Annual enrollment guide
Pepperdine University wanted to revamp its annual enrollment print guide to help employees understand their benefits.
As the lead writer on the project, I created the tagline “Own Your Wave” and improved the text to be more skimmable.
I also worked with a graphic designer to:
Design icons and banners.
Update the enrollment website.
Boost the overall visual flair of Pepperdine’s annual enrollment efforts.
(Before)
2016-2017 enrollment guide
Theme pitch
(After)
2017-2018 enrollment guide
Outcome:
Lauren Cosentino, the chief human resources officer for Pepperdine University, said in an Oct. 31, 2017 email:
“Thank you for the awesome work you and your team have done for Pepperdine. I can’t get over the improvement on our materials. People are sooooo excited! The new look and organization we can offer, coupled with the GREAT new line up has a made a big splash.”